Why Everyone Wants Retail And Lever Knows Where It’s Headed
by: Ethan Kletter
Retail real estate is not just back, it is leading the pack. Across the U.S., investors, lenders, and developers are chasing well-located assets in a sector that has proven its resilience and growth potential. Vacancy has fallen to its lowest level in more than 20 years, rents are climbing, and competition for quality properties is fierce. But while capital is pouring in, not everyone knows where the next wave of opportunity lies.
As of Q1 2025, the U.S. retail vacancy rate stood at just 4.0 percent, down from 4.2 percent the year prior, marking the lowest level in more than two decades (CBRE). Average asking rents rose 2.1 percent year over year (JLL), while net absorption reached 15.6 million square feet, outpacing new deliveries of 9.8 million square feet (Cushman & Wakefield). These fundamentals highlight a simple reality: demand for retail space is far exceeding supply.
Neighborhood and service-oriented centers are driving much of this activity. These assets offer tenant durability, consistent foot traffic, and spending patterns that hold up even during downturns. Grocery anchored centers remain highly attractive to both investors and lenders due to their essential service nature and reliable customer base. Unanchored retail strips also provide investors with flexibility and lower downside risk, making them well-suited for re-tenanting strategies and long-term value creation.
Retail’s importance is growing as capital reallocates from sectors with weaker fundamentals. Office properties continue to face structural challenges from hybrid work and declining tenant demand. Retail by contrast has not only stabilized post-pandemic but proven its resilience and ability to adapt.
Demographic trends are also fueling retail’s relevance. Population growth in Sun Belt and other high-migration markets is increasing the need for neighborhood and service-based retail. Inflation and consumer spending shifts are driving demand for accessible, essential-service retail closer to where people live. At the same time, consolidation within the sector and the emergence of new brands are generating fresh leasing activity, adding momentum to already strong fundamentals.
Looking forward, the sector is positioned for sustained strength. Limited new construction means supply will remain constrained, keeping upward pressure on rents. Tenant quality will continue to drive asset value, favoring properties with essential-service anchors, national credit tenants, and strong leasing momentum.
Growth markets such as Charleston, Las Vegas, Phoenix, and Florida are expected to deliver outsized performance. Charleston rents, for example, increased 5.3 percent year over year in Q1 2025 (Cushman & Wakefield), fueled by strong in-migration and limited supply. These dynamics illustrate how well-positioned assets in the right markets will continue to outperform, creating opportunities for investors who can access them early.
The challenge is that barriers to entry are higher than ever. The best deals rarely make it to public listings and often trade within trusted networks. In this environment, speed, certainty of execution, and local intelligence make the difference between winning a deal and missing it entirely.
A recent example illustrates our approach. Lever Capital Partners arranged financing for a ground-up retail development in the Southwest Las Vegas submarket that included inline retail space and multiple build-to-suit pad sites. Despite lower than typical pre-leasing levels, we secured competitive financing by strategically marketing the project to lenders most likely to provide favorable terms and creating a competitive lending environment. Our endorsement of the sponsor’s proven track record and business plan enhanced lender confidence, resulting in a highly advantageous loan structure that maximized returns. The project ultimately attracted high-caliber tenants and achieved strong performance, validating both our strategy and our client’s execution.
The path forward in retail will reward those who have both access and foresight. Supply will remain constrained, tenant quality will continue to drive value, and select growth markets will deliver above-market returns for those who can move ahead of the curve. Lever Capital Partners is already positioned in these markets and actively sourcing the next generation of retail investments.
If you are looking to acquire high-performing retail assets during one of the most competitive environments in decades, our team can deliver the best available capital and close them with precision. In today’s market, everyone wants retail. The difference is knowing where it is headed. Position your retail deal for success, reach out to Lever Capital Partners today.
CBRE. (2025, April 30). U.S. Retail Figures Q1 2025. CBRE Research. https://www.cbre.com/insights/figures/q1-2025-us-retail-figures
Cushman & Wakefield. (2025, April). U.S. Shopping Center MarketBeat Q1 2025. https://www.cushmanwakefield.com/en/united-states/insights/us-marketbeats/us-shopping-center-marketbeat-report
Cushman & Wakefield. (2025, April 17). Charleston Retail MarketBeat Q1 2025. https://www.cushmanwakefield.com/en/united-states/insights/us-marketbeats/charleston-marketbeats
JLL. (2025, April). U.S. Retail Market Dynamics Q1 2025. https://www.jll.com/content/dam/jllcom/en/us/documents/reports/research-reports/25-research-us-retail-market-dynamics-q1-2025.pdf