Hoteliers Adapt to the Changing Expectations of Today’s Travelers

Early in the article it is mentioned that “People are looking to have a unique, nonbranded experience,”. We agree both as financiers and as travelers ourselves, but that doesn’t translate well in the commercial real estate lending world. For so many years as we were arranging capital in the hospitality space we’d hear that if it wasn’t a Marriott, Hilton, Starwood or Hyatt then the capital providers weren’t interested. Now with the increasing amount of nonbranded hotels, the lenders will have to be more flexible. We agree with Robert Green’s commercial real estate loans assessment and are therefore being much more selective when it comes to working with established owners and developers.

– Adam Horowitz, Principal of Lever Capital Partners and President of the Real Estate Capital Alliance

Click here to read more about the changing expectations of today’s travelers and how to adapt.